Corporate sustainability: the relevance of the value chain

As part of the dissemination activities of the REDiRECT project, the 20th of June Ulpiana Kocollari, Francesca De Canio and Bernardo Balboni presented their research paper entitled "Critical factors for sustainable circular value chains: investigating the role of technology as enabler of sustainable reputation" at the R&D Management Conference 2023 - Responsible and Responsive Innovation for a Better Future, held in Seville, 17-21 June.

After measuring the corporate sustainability reputation within a value-chain context, through an integrated analysis the authors and team members show that in the ceramic tile value-chain, economic and social sustainability are relevant drivers of corporate reputation and strong technological innovation orientation enhances firms’ sustainability efforts.